"A lot of it was done with just stuff that we had," says Walker, now a company director.
The strategic value of AIO extends beyond just additional traffic. When an AI model cites your content, it provides context explaining why your resource is valuable. The model doesn't just list your URL like a search result—it summarizes your key points, extracts relevant information, and positions your content as a trusted source. This creates a stronger credibility signal than a traditional search result because the AI has effectively pre-vetted your content and endorsed it as worth reading.
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Наталья Анисеева (редактор отдела оперативной информации)
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